We all see time as a scarce resource these days and we usually tend to limit activities that could possibly cost us loosing our precious time. It is true that now, we spend less time reading and browsing through the internet, and more time actually watching and listening to videos.
Due to these shifts in consumer behaviour, marketers have developed a new concept in the contemporary advertising called Social Media Video Advertising. And believe it or not, these videos are becoming more and more powerful on the global scene. Their popularity is growing as well as the need to start implementing them in our daily marketing activities.
So, why not use this strategy for your own advantage when attracting students to your institution? How can we implement video advertising for student recruiting purposses?
Number of studies have shown that humanizing through videos is a highly effective way to directly reach customers and to establish a solid online presence. Students really love it when they are entertained; they do not enjoy it when they are bombard with business talk or education industry jargon while they are browsing through their Facebook newsfeed. They would prefer to connect with a real human being put in a real-life situation because they are seeking ways to learn and to interact. Thus social media becomes an effective tool to engage with students and build their trust in your products. Think about it: it’s a unique opportunity that you didn’t even have twenty years ago!
Tips on Making the Most Out of Your Video Advertising on a Budget
How to grasp maximum attention with your video marketing when you are on a tight budget? Here are some tips that can save you a lot of stress and money:
Always use a present tense in your videos. This way it will always remain current to the viewer. Not specifying the time would also allow you to reuse the video in the future.
Remember that in the fascinating world of online videos, it is always better to have one single video that is valuable for your audience instead of having multiple videos of low quality. Spreading content of no value or interest all over the internet is pointless; think about creating video materials that are informative and grab the attention.
What questions might be your target students asking? Always remember to answer these questions by sharing how-to content in your videos. This way, you would become a treasured expert, developing a solid follower base as well as enhancing your SEO opportunities.
Use this little trick to your advantage if you want to rank on the first page of Google Search. By posting a video on the front page of your website you have a chance to engage your target students by providing the information they need straight away.
It doesn’t involve a lot of effort to produce a video, but it certainly is a way to be heard. Try applying these simple steps and you will see that they really make a difference.
What instruments do you use in your video marketing? We would love to hear your tips and suggestions in the comments section below!