This week we are bringing yet another fresh perspective to your international recruitment strategies.
In our last post, we discussed some interesting ideas for universities that are relatively popular.
Today, we go in the opposite direction! Let’s now focus on universities that making their first steps on the international education scene…
Strategy Nr. 2: Let’s help them find us!
Not only those seeking more popularity but actually most universities use this pro-active approach. It takes the best points from the previous strategy, but with added benefits. After all, this segment is more competitive, and requires more consistent efforts. The strategy can vary, but it will always use some or all of the following approaches:
Host open days
Another article by the Guardian indicates that open days are becoming more important every year. 57% of the survey respondents agreed that their importance has increased over the past 5 years. Surprising? Not at all! Open days are a perfect way to get acquainted with your campus, faculty, student community, and get all the questions answered.
Visit international recruitment fairs
Unfortunately, not every prospective international student can come and visit university open days, especially if that university is on the other side of the world. In such cases, meeting university representatives at a student recruitment fair is an option that works very well. You get the value of getting to know the university without having to spend money on a plane ticket and other costs.
Hire a professional marketer
Don’t expect that you will be able to fulfil every part of your recruitment plan with in-house resources. Sometimes the right choice is to get a professional to do the work of branding for you, so the message you send is clear and reaches the right audience.
Collaborate with language learning centers
Students very often go to language schools abroad to learn foreign languages. But this is not just for the love of learning! Many of them want to have a certificate to show during admissions in a university abroad. That is why many universities collaborate with language learning centers. Against a certain fee, such collaboration can be a great way to reach and attract your desired audience.