PON Projects 101: Accommodation, Culture, Food

PON scholarships are a very important opportunity for Italian secondary students. With generous EU funding and on the basis of their merit, students have the opportunity to go on a study abroad experience and explore a foreign culture completely free of charge. In...
Posted On 30 Nov 2017

International Recruitment Strategies For Universities Pt.2

This week we are bringing yet another fresh perspective to your international recruitment strategies. In our last post, we discussed some interesting ideas for universities that are relatively popular. Today, we go in the opposite direction! Let’s now focus on universities...
Posted On 14 Sep 2017

International Recruitment Strategies For Universities Pt.1

There is no universal recipe for universities on how to be successful in their international student recruitment efforts. What works for Ivy League may not be the best option for a small town community college. Most of the time, international student officers design...
Posted On 12 Sep 2017

How To Recruit Students Successfully

Student mobility worldwide has seen a substantial growth in the past few years, and there is no evidence of this process slowing down. The OECD has recently reported that the total number of international students worldwide will exceed 8 million by 2025. As a...
Posted On 09 Aug 2017

Jennifer Phillips, WESLI: Latin American students are full of warmth

Ahead of our upcoming agents fairs in Latin America this September, we thought to share some first-hand educator impressions about this market. As you know, successful recruitment of Latin American students has its own peculiarities and subtleties. Are you looking...
Posted On 21 Jul 2017

Vietnamese Students: How Do You Recruit Them?

Vietnam is a country with remarkable history of development. Since 1986, it has turned from one of the world’s poorest regions into one of the world’s fastest-growing economies! Vietnam’s current population is over 95 million people or 1.27% of the world’s total population....
Posted On 18 Jul 2017

3 Barriers That Disengage Prospective International Students

In our previous post, we showed you how you can use content marketing strategies to evaluate your international student recruitment efforts. More specifically, we talked about the purchase funnel concept and how prospective students pass down through it. We identified three...
Posted On 23 Jun 2017

Evaluating Student Recruitment Success: Content Marketing Strategies

Today, we are going to show you how to apply common content marketing strategies to international student recruitment. As you most probably already know, content marketing professionals have this term: purchase funnel. The idea behind is that every prospective customer has to go...
Posted On 21 Jun 2017

Going Beyond The Top 4: Why Adding More Countries To The Mix Is Essential?

China, India, South Korea and Saudi Arabia are the top 4 source markets for international students in the world. These countries are famous for producing the biggest numbers of students who enjoy the benefits of international mobility. Knowing this, many educators...
Posted On 19 Jun 2017

Small-Town Liberal Arts US Colleges: A Hidden Gem In International Education?

Small town charms attract fewer students in the US each year. Why? It seems calm environment, opportunity to focus on learning and strong ties with local community apparently don’t provide enough excitement for most. Could this seeming decline in small liberal arts...

5 Key Factors In Picking Universities Abroad

Choosing the right university abroad is a difficult process and making the final decision can be even tougher. But most of the times, students will consider at least a couple of the following 5 key factors: Factor #1: Cost of tuition We always try to make a point that the...
Posted On 08 Mar 2017

International Student Recruitment Strategies By Language: Spanish

It’s Wednesday again and we continue our journey into internationalisation strategies by language! After English and Chinese, our next stop on the way to international student recruitment success is Spanish. According to “Latino Recruitment” by Veronica Guzman...
Posted On 22 Feb 2017