Evaluating Student Recruitment Success: Content Marketing Strategies

Today, we are going to show you how to apply common content marketing strategies to international student recruitment. As you most probably already know, content marketing professionals have this term: purchase funnel. The idea behind is that every prospective customer has to go...
Posted On 21 Jun 2017

Going Beyond The Top 4: Why Adding More Countries To The Mix Is Essential?

China, India, South Korea and Saudi Arabia are the top 4 source markets for international students in the world. These countries are famous for producing the biggest numbers of students who enjoy the benefits of international mobility. Knowing this, many educators...
Posted On 19 Jun 2017

Under What Circumstances Are Education Agents Not An Option?

We’ve said it before on more than one occasions. Every educational institution that recruits international students could benefit from the help of education agents. However, even this golden rule does have its exceptions. And today it’s time to focus on those. Even...
Posted On 25 Apr 2017

Education Agents? Find Out If You Need Them!

There are numerous educational institutions all over the world that open their doors to international students, and the numbers keep growing. At the same time, many of those institutions are new to the practice of using education agents for international student recruitment. Is...
Posted On 20 Apr 2017

Small-Town Liberal Arts US Colleges: A Hidden Gem In International Education?

Small town charms attract fewer students in the US each year. Why? It seems calm environment, opportunity to focus on learning and strong ties with local community apparently don’t provide enough excitement for most. Could this seeming decline in small liberal arts...

International Student Recruitment: How To Do It Right?

Has your university recently discovered that student recruitment agents could be an option for international student recruitment? Are you considering use of agent services but still have loads of questions on where exactly to start? Well, count yourself lucky,...

5 Key Factors In Picking Universities Abroad

Choosing the right university abroad is a difficult process and making the final decision can be even tougher. But most of the times, students will consider at least a couple of the following 5 key factors: Factor #1: Cost of tuition We always try to make a point that the...
Posted On 08 Mar 2017

International Student Recruitment Strategies By Language: Arabic

In the past few weeks, we looked at international student recruitment strategies from a different perspective – that of language. We chose the 4 most widely spoken languages in the world and we outlined some specific tips for each group. Today, after English, Chinese and...
Posted On 01 Mar 2017

How To Reach Your International Recruitment Goals In 5 Simple Steps

Attracting international students to your institution could give you a fresh new perspective. You get the chance to implement new and original ways of teaching, you explore and cover new territories. All these have a positive effect not only on your teaching methodology, but also...

International Student Recruitment Strategies By Language: Spanish

It’s Wednesday again and we continue our journey into internationalisation strategies by language! After English and Chinese, our next stop on the way to international student recruitment success is Spanish. According to “Latino Recruitment” by Veronica Guzman...
Posted On 22 Feb 2017

International Student Recruitment Strategies By Language: Chinese

Last week we introduced a different perspective on strategies for international student recruitment, using the criteria of language. Our series of tips and tricks on how to recruit international students speaking the same mother tongue covers the four most widely spoken languages...
Posted On 15 Feb 2017

International Student Recruitment Strategies by Language: English

Each region and culture has a typical view on recruiting, and usually attracts specific types of international students. In previous posts we’ve discussed four different types of cultures according to the Richard D. Lewis classification. We’ve also discussed some...
Posted On 08 Feb 2017